It’s never been a better time to be a musician than now. Innovations in technology has made it easy for anyone to get their music out to the masses.
The Internet has changed the playing field in a number of significant ways. It used to be that if you wanted to reach 90-10,000 people you absolutely could not do that without the cooperation of corporate record labels and radio stations.
Now all it takes is a YouTube channel and some good tunes and a quirky, funny or cringe-inducing video and you might go viral. Word of the new thing spreads like wildfire on the Internet.
Harness social net working’s potential. Sites like Facebook, MySpace, Twitter, Foursquare and others are terrific vehicles to build fan bases. Many have groups and search options specific for musicians.
Live shows are still one of the best ways to attract new fans and energize your loyal followers. Use Twitter and Foursquare to send out alerts about upcoming shows. No matter how small your venues, have a few t-shirts for sale along with your demo CD.
Some of the best options you have for self-promotion are free and right at your finger tips. Of course, that doesn’t negate the need to have a polished demo recording that is professionally packaged – or as close to it as your budget allows.